Flat pack furniture giant Ikea has announced trials of a veggie hot dog at its flagship store in Sweden, with plans to roll-out across Europe by August this year.
Whilst the hot dog uses plant based ingredients, Ikea Food Services said the current ‘prototype’ may include additives that are not completely vegan, adding it’s a “work in progress”.
“Every year, 660 million people enjoy the Ikea Food offer, and we see this global reach as an opportunity as well as a responsibility to serve food that is good for people and the planet”, said Managing Director at Ikea Food, Michael La Cour.
“With the new veggie hot dog, we can inspire and enable customers to choose a plant-based, more sustainable option at an affordable price”, Mr La Cour added.
In 2015, Ikea launched a range of veggie ‘meatballs’, and committed to catering for the growing number of vegetarians and vegans globally.
“Adding a Veggie hot dog to the Ikea Bistro range is part of our ambitions to include more plant based ingredients in our food offer”, Ikea told followers via Instagram.
“The final version of the Veggie hot dog will be available at Ikea stores in Europe from August 2018”.
Australia’s plant based community have taken to social media, urging Ikea to bring the veggie hot dog Down Under:
Hopefully this makes it to Australia!
Hope it’s also $1
Burger fad is over – bring on the hot dogs
Shoppers who would like to see the veggie hot dog in Australian stores can contact Ikea via their dedicated Customer Service webpage.
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Ready for some tasty news? IKEA Food is testing a Veggie hot dog in the IKEA Malmö store in Sweden! If you're around, try it and tell us what you think of it. Adding a Veggie hot dog to the IKEA Bistro range is part of our ambitions to include more plant-based ingredients in our food offer. The final version of the Veggie hot dog will be available at IKEA stores in Europe from August 2018. #veggiehotdog #ikeafood