We asked, and Australia’s most recognisable brands are finally starting to deliver – with Hungry Jack’s, KFC and IKEA all working to increase their vegan food offerings.
Fast-food giant Hungry Jack’s sent the internet into a spin last week, with the announcement that a vegan burger would be trialed in select Melbourne and Sydney stores.
Following the success of their Veggie Whopper, The Vegan Burger boasts locally sourced veganaise, vegan cheese, and a 100% vegan-friendly vegetable patty made from carrots, peas, corn, potato and capsicum.
The announcement was welcomed by Australia’s plant-based community, with many people heralding this as a sign that veganism is becoming more mainstream:
“Even the big guys can’t deny that the future doesn’t involve meat!”
“Going in the right direction.”
“Fantastic news! I will become a customer now!”
“The burgers really are better at Hungry Jack’s…”
Hungry Jack’s isn’t the only brand working to meet the demand for convenient vegan foods though – with KFC and IKEA also trialing new plant-based products.
KFC recently confirmed they are working on a recipe for ‘vegetarian fried chicken’, which will be trialed in the United Kingdom next year.
The global food chain told media sources: “[We hope to bring] the great taste of KFC to new and existing customers who are changing their dining habits”.
Whilst details of the product remain limited – KFC’s vegetarian chicken will be flavoured with the brand’s trademark 11 secret herbs and spices.
The creation of a meat-free menu item is also part of KFC’s commitment to reduce its calories per serving by 20%, by the year 2020.
Meanwhile, global furniture retailer IKEA announced its trial of vegan soft serve ice creams – to be launched in stores by 2019.
IKEA told Instagram followers: “100% plant-based, 100% delicious. Today we are sharing our ambitions to introduce plant-based ice cream to the IKEA Bistro”.
Gerry Dufresne, Range Manager at IKEA Food Services told media sources: “We’re working closely with different suppliers to find the right taste and texture [for our ice creams,] and are currently exploring three different alternatives, either based on oats, soy or fruits”.
This isn’t the first plant-based venture for IKEA, with the flatpack kings also set to release a vegan hot-dog to European stores, following product trials that resulted in an astounding 95% customer approval rating.
Whilst Australia’s vegan community has welcomed these latest announcements, many have echoed their ongoing support for locally-based vegan restaurants and stores:
“Australia has numerous vegan restaurants, cafes, shops & bakeries… Promote & give them your custom.”
“I’d rather plug one of my favourite locals…”
“While it’s great to have more vegan options at a national level, please don’t forget to support the independent stores and local venues that have promoted veganism for years!”