Hungry Jack’s is the latest restaurant chain to identify growing demand from Australia’s plant-based community, and have today announced the introduction of a new Vegan Cheeseburger.
Following a successful trial in select Sydney and Melbourne stores, the Vegan Cheeseburger will now be a permanent menu fixture within 400 Hungry’s Jacks stores nationally.
Hungry Jack’s Chief Marketing Officer, Scott Baird, said the company is responding to a shift in Australian consumer preferences:
“We are committed to making sure there is something for everyone at Hungry Jack’s, so we are very excited to offer a great value option to the growing number of vegans around the country.
“We received a terrific response during the trial phase and we are confident Australians will embrace the Vegan Cheeseburger, just as they did the Veggie Whopper, which was introduced 17 years ago and is still going strong,” said Mr Baird.
The new Vegan Cheeseburger features two veggie patties (made with 100% Aussie veggies including carrots, peas, potato and capsicum), melted vegan cheese, hand-cut tomato, fresh lettuce, ketchup and vegan mayo on a sesame seed bun.
The Vegan Cheeseburger is prepared separately from meat and dairy products – and can be combined with vegan-friendly Hungry Jack’s fries. Further nutritional information is available on the Hungry Jack’s website.
Australia’s vegan and vegan curious community have largely supported the move by Hungry Jack’s, heralding this as a positive outcome for consumer choice:
This represents such a massive win for the animals – Veganism into mainstream takeaways!
I’m not vegan but that actually doesn’t look to bad! I’d genuinely give it a try.
Pretty cool about the Hungry Jack’s burger… It must mean there’s a bigger market for [vegan foods,] so that means we are getting stronger !
A lot of vegans taking the high ground about supporting Hungry Jacks. This burger will do more in regards to activism than the average vegan person could contribute.