Unilever, one of the world’s largest producers of consumer goods, has called for an end to animal testing – with hopes to eradicate the practice within the next five years.
The global conglomerate, which owns 57 beauty and personal care brands alone, made the announcement in a landmark collaboration with Human Society International (HSI) this week.
“Animal testing for cosmetics has been banned in the EU since 2013, and we hope that an adoption of similar bans in other countries will accelerate the regulatory acceptance of alternative approaches and thereby remove any requirements for any animal testing for cosmetics anywhere in the world.” — David Blanchard, Chief Research and Development Officer at Unilever.
This announcement is likely to spark major reform throughout the global beauty industry, with Unilever encompassing brands such Dove, Lynx, Rexona, Simple, Sunsilk, TRESemmé, Vaseline and many other household names in personal care.
Unilever will also support HSI’s #BeCrueltyFree campaign, which is spearheading legislative reform to ban cosmetic animal testing in a number of countries.
The two organisations plan to collaborate with international regulatory authorities – with the aim of increasing consumer awareness, and developing future safety assessments that do not involve animals.
“[Unilever and HSI] hope that this new collaboration will accelerate policy change in the cosmetics sector globally toward a shared goal of animal testing bans in 50 major beauty markets worldwide by 2023.” — Humane Society International, press statement.
The move also coincides with Dove officially gaining PETA accreditation as a cruelty-free brand, following 30 years of trade without animal testing.
Image credit: Dove AU, Facebook.