Magnum has teased at the launch of a dairy-free ice cream in Australia this year, just in time for the summer heat!
Promotional materials from the popular ice cream brand appeared online, with a certified vegan stamp and a release date of January 28th:
“The first indulgent dairy-free impulse product in Australia. A game changer in indulgent ice cream – rich & indulgent, but without the dairy. Velvety dairy free ice cream dipped in dairy free chocolate and covered with almond pieces.”
Magnum vegan ice creams are currently on sale in the UK, and are made from pea protein with non-dairy chocolate.
The Australian release is rumored to involve two ice cream flavours – Vegan Classic and Dairy Free Almond.
Sustainability is the new flavour
Magnum has responded to customer demand from the growing vegan community in Australia, and has also expressed an ongoing commitment to improving sustainability.
Magnum Dark Intense ice creams are made from 70% cocoa, sourced from sustainably grown Rainforest Alliance beans.
Meantime the makers of popular ‘accidentally vegan’ biscuit, Oreos, will also remove ‘dirty’ palm oil from their list of ingredients.
Mondelez International, the maker of Oreos, are dropping 12 palm oil suppliers that contribute to deforestation – following intense public pressure and a successful campaign by Greenpeace.
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What’s wrong with palm oil?
Palm oil can be a complex topic for vegans. Although it is a vegetable oil derived from the fruit of the African palm tree – palm oil production contributes to deforestation and has devastating impacts on orangutans and other native animal populations.
Thousands of acres of tropical rainforests have been lost to palm oil plantations, endangered species have lost their natural habits, and indigenous communities have been displaced.
There is ongoing pressure for food producers to consider viable alternatives to palm oil, and to encourage suppliers to introduce sustainable and ethical production processes.
For more information about the affects of palm oil, visit: The World Wide Fund for Nature.
Cover image via: Facebook, Vegi and Vegan Dublin